NIL: Name, Image and Likeness

Social Media Influencers, Entertainers, and Athletes

Agreements

Trademarks, copyrights, and licensing agreements should be foremost in the mind of those wishing to become social media influencers, and those athletes who want to license their name, image or likeness for use in various media.



Taxes and Corporate Structure

The tax implications of media deals and the impact such deals have on student athlete scholarship qualification status cannot be overlooked.


People in this field should think about creating a corporate entity to hold these rights, to receive income, and to incur expenses.